March 23, 2026 |“The Rebranding of Islamic Jihad in the West” with Danny Burmawi
The Rebranding of Islamic Jihad in the West
As language, activism, and media narratives evolve, ideas once widely understood as openly ideological are increasingly being reframed through the lenses of social justice, anti-colonialism, and political resistance. The concept of Islamic jihad is one such example. This podcast will examine how these shifts in messaging and presentation can reshape the way movements and ideologies are perceived by Western audiences, often with significant negative consequences.
Danny Burmawi will outline the role of universities, advocacy networks, and online platforms in shaping narratives, and explore how rhetoric, symbolism, and framing are influencing public understanding of jihadist ideology. He will also discuss why this rebranding resonates with certain audiences and what it means for policymakers, communities, and the broader public conversation about extremism.
Danny Burmawi is the founder and CEO of the Ideological Defense Institute, a nonprofit research and educational organization dedicated to restoring confidence in and defending Judeo-Christian principles. Coming from a Muslim Jordanian background, Burmawi converted to Christianity, moved to Lebanon, and lived there for fifteen years, where he led multiple organizations across the Middle East. He is a leading voice on Middle East affairs and countering political Islam. Burmawi holds a Master of Theological Studies and is the author of the bestselling book Islam, Israel, and the West.
