The Israel Victory Project seeks to resolve the Israel-Arab conflict by convincing Palestinians that the Jewish state is tough, determined, and enduring, so that they give up their century-long war against it. The project draws on Israel's pre-1993 policy of deterrence. It does not deal with the specifics of a final resolution. First recognition, then negotiation. First victory, then peace. Only when Palestinians end their rejectionism can they build their own polity, economy, society, and culture. Thus, is a Palestinians defeat for their benefit as well as Israel's. The project focuses on decision-makers, opinion-shapers, and publics in Israel and the United States with an eye to reviving victory as a concept.