He’s the founder of Britain’s first ever polygamy marriage website and already has well over 100,000 members signed up to it since launching in June.
But Azad Chaiwala is not planning to slow down his mission of making polygamy ‘normal’ anytime soon.
The 34-year-old, from Sunderland, is currently in the process of setting up a marriage compatibility website – his third after the success SecondWife.com and Polygamy.com.
We spoke to the young entrepreneur and asked him why he thought there was a need for such a polygamy website in the UK where it is illegal.
He told Metro.co.uk: ‘We’re quite hypocritical in our society in the sense that we allow mistresses, we visit prostitutes, watch pornography and visit strip clubs.
‘As long as a man is not bringing it home it’s fine. They just have their mistresses and keep them there rather than turning them into wives.
‘So I’m giving them the option to do the honourable thing and have multiple families. To practice it in an open upfront honourable way rather than going to nightclubs and visiting women.
‘By me doing this I’m actually keeping families together.’
Azad ‘came out’ as polyamorous when he was 12-years-old and made a commitment to himself that he was going to have multiple wives and more than a dozen children.
Yet after struggling to find a second wife, following his marriage, he decided to set up a digital service to help him and others on their quest. That’s when he launched SecondWife.com in 2014.
After reaching profitability with the business, Azad then launched a second website, Polygamy.com in 2016, for non-Muslims wanting polygamous marriages.
Azad, who runs a number of investment portfolios, properties, YouTube channels, and websites, explained: ‘We now live in a society where people have shunned marriage.
‘Even monogamous people are saying it’s not necessary.
‘People are looking to Tinder for one night stands, watching porn, and having lovers over marriage.
‘Yet at the same time, they say it leaves them empty and hollow, so it’s clear being so open has failed society.
‘We’ve got loneliness, misery and broken families and the outlook for Britain in the next 20/30 years is not looking good.
‘So my site offers people hope and gives them the platform to get whatever their souls are telling them they need without having to feel like there’s something wrong with them.’
Controversially, neither of Azad’s websites accommodates women who are looking for second husbands.
Azad said this is, apparently, because men and women are ‘different’.
He said: ‘We’re capable of it [polygamy], whereas women are innately loving, caring and committed to one man.
‘For example, I wouldn’t be happy with my wife having another husband. But that’s not her nature.
‘You’re trying to say men and women are equal. They’re equally important but they’re not equal in their nature.’
On that topic, when we asked if he’d ever reconsider wanting another wife, he said: ‘No, my wife is the best mother you can find, I love her to bits.
‘But that does not change the fact that I was honest and informed her and her family about my plans from the beginning.
‘As a man, I know that it is in my nature to love and take care of more than one wife.
‘In the exact same way, gay people say they were born gay, and nobody argues with that, I think nobody has the right to argue with me when I say hey I was born a polygamist.’
In the UK, polygamy is illegal under Section 57 of the Offences Against the Person Act 1861, but it is permitted in some interpretations of Islam.
If you’re a man, you can marry up to four wives at a time.
The 34-year-old avoids any legal issues by encouraging British polygamists to have a religious ceremony, such as the Islamic ceremony, the niqqah, which is not legally recognised.
So what types of people join the website?
‘A lot of my members sign up because they actually want to be second, third or forth wives,’ Azad said, who’s ultimate goal is to have three wives himself.
‘They say it’s either because they want to have bigger families, they don’t want to be full time mothers as they’re working women.
‘Sometimes it’s because they don’t want to be taking care of a man, if they know someone else is doing their share of it, all the better.
‘Others reach a point where they’d rather be a mother than a lover.’
He added: ‘There is so much stigma attached to polygamy, that if a woman becomes a second wife, there’s something wrong with them or if you’re husband takes a second wife, there’s something wrong with the woman.
‘Nobody sees it as an honourable thing, it’s a really hard thing to do. It’s easy going literally a few streets down the road to pick up a prostitute, but you have to fight wars, your whole family just to get another wife.
‘So the man who walks the honourable path, it’s respected, but man who does the snidy thing, with a mistress on the side, it’s very easy.’
Azad hopes his current websites and his new one will continue to change the way people perceive polygamy.
He said: ‘I want to change attitudes and I believe I absolutely have by the amount of people that have married through our website.
‘Day by day, I’m giving confidence to the people that are closet based polygamists, people who want to practice it but are worried they may be deemed weird.
‘My website is for the decent, for the people that value a relationship and for the people who are willing to put the time and effort into it.’