A devout Muslim said he felt sick after he bit into a Morrisons pork sausage roll that had incorrectly been labelled as ‘cheese and onion’.
Shamrez Razaq, 20, got a shock when he chomped down the own brand pastries.
And he has slammed the retailer for the error as he revealed he had to snatch another of the rolls from his eight-year-old brother’s hands before he too could eat one.
Shamrez, from Bradford, West Yorks, said: “For centuries my ancestors have not eaten pork - I can’t believe this has happened.
“We regularly buy the cheese pastries from there so we never expected it to be pork. Why should we? It just shouldn’t happen.
“I have never, never touched anything like that. It was a bad mistake of Morrisons, especially to make in the Girlington area which has such a huge Muslim population. It’s unforgivable.
“They have to be extra careful. The rolls were their own brand, baked and packed by them. They are completely to blame.
“The pork and the cheese rolls look exactly the same, you can’t tell the difference from the outside. The only difference is the label - and it was wrong.”
Islam forbids its followers to eat pork.
And Shamrez, who had bought the pastries for a family party, explained how he had to bin the contaminated plates and take the sausage rolls back to the store.
He added: “The manager apologised and gave me a refund, a few more pounds than I’d paid which felt like a pay-off. I was really disappointed at the lack of customer service.
“It didn’t seem to sink in with them the enormity of what their mistake meant to us.
“I wasn’t bothered about getting money back. I wanted to know they would be doing everything they possibly can to find out how it happened and to make sure this doesn’t happen again.
“It might have happened to other Muslim families as well as us who were misled by Morrisons into thinking they were buying non-pork. How can we trust them again?”
A Morrisons spokesperson said: “At Morrisons, we are very aware that for various reasons our customers may wish to avoid certain foods for personal beliefs, and therefore we take the correct labelling of these very seriously indeed.
“We were very sorry to learn that the customer was sold an incorrectly labelled product, and have offered our sincerest apologies.
“We will ensure extra vigilance with regard to the correct labelling of these products, and will closely monitor it to make sure it doesn’t happen again.”