A campaign has been launched for "clear and honest labelling" on halal meat to show whether the animal was stunned before slaughter or not.

The 'One out of Five' campaign aims to show the Muslim community that 80% of the halal meat they consume is pre-stunned, so just one out of five products are unstunned.

Halal political adviser Mohammed Saleem launched the campaign, which is a joint project with a number of Birmingham mosques. He said he believed labelling meat 'halal' was not enough since Muslims were purchasing stunned meat without knowing it. Furthermore, he believed the general public deserved to know how their meat was slaughtered.

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