Step one: Find an expert with an impressive-sounding academic title to legitimize shoddy advocacy propaganda.
Meet Brian Levin. He's the one-man band behind something called the Center for the Study of Hate and Extremism at California State University, San Bernardino. The "center" (that is: Levin) claims to be "nonpartisan" and "objective." But he is a former top staffer of the militant, conservative-smearing Southern Poverty Law Center, leaving in 2002. SLPC was forced to apologize earlier this year after including famed black neurosurgeon and GOP 2016 candidate Ben Carson on its "extremist watch list" of hate groups.
At SPLC, Levin infamously posited that the 2002 Beltway jihad snipers were angry white men, a fatal error echoed by politically correct law-enforcement officials whose wild-goose chase needlessly cost lives. A decade later, the SPLC's target map and list of social conservative groups were used by convicted left-wing domestic terrorist Floyd Lee Corkins to shoot up the Washington, D.C., office of the Family Research Council.