The face of L’Oreal’s new hijab-friendly hair campaign is virulently anti-Israel.
Amena Khan, a blogger and model, was chosen by L’Oreal UK to model for the beauty company’s newest hair product campaign. The campaign features women in hijabs and argues that their products are still useful for people who do not show their hair in public.
“L’Oréal Paris UK are both proud and excited to be launching such a unique and disruptive campaign for the haircare market, a category which in previous years has been perceived as the cliché of beauty advertising,” Adrien Koskas, L’Oréal Paris UK general manager, said about the new campaign.