A sports shop owner has come under fire after he put up a sign banning customers wearing full face veils, a move described by the local mayor as "unacceptable".

Next to a window sticker banning dogs from the Sport Wöll shop near Achensee in Tyrol, shop owner Hubert Wöll put up a similar sticker indicating women wearing full niqabs are also not allowed inside.

"It stays stuck there as long as I live," Wöll told the Kurier newspaper. "I have to be able to look women in the face, if they borrow a bike."

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