A group that gained headlines for organizing the "Muhammad Art Exhibit and Cartoon Contest" in Garland, Texas, that was attacked by two Muslim extremists has launched a billboard campaign in Missouri.

At a cost of about $40,000, the American Freedom Defense Initiative posted 100 billboards throughout the city of St. Louis on Monday.

AFDI President Pamela Geller told The Christian Post that the billboards are scheduled to be up for 30 days, but that she was "sure we will extend the run."

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