Excerpt:

A heavily criticised campaign against female genital mutilation has won a top advertising award at Cannes.

Ogilvy and Mather London created the advertisements to raise awareness about FGM – a crime where a girl or woman's genitalia is cut for 'cultural reasons' – back in April, on behalf of anti-FGM charity 28 Too Many.

The adverts depict flags of western countries – such as the union jack – splattered with blood stains and with thick thread 'sewing' them back together.


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