Shazia Saleem jokes that she started her food company simply because she was hungry.

The bigger story is that she spotted both a gap in the market and a way to celebrate the two parts of her cultural identity - being British and a Muslim.

The 29-year-old from Luton is the founder of newly launched ready-meals business Ieat Foods (as in "I eat"), which makes a range of traditional British and Italian dishes - such as shepherd's pie and lasagne - prepared in the halal manner - according to Islamic dietary law.

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