Public awareness campaigns have one thing in common; they use confronting images to make their point. The more shocking the image shown, the more people become compelled to intervene in the issue.

Photos of crying toddlers with ribs protruding, photos of war-ravaged and burned villages, images of terrified Afghani women peering from behind a veil: these are the stock images of campaigns hoping to incite outrage among those with a western voice and platform.

However, there are complex politics that surround this use of dramatic imagery.

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