It's eye catching, but the reasons people stop and stare are as diverse as the couple pictured on the SnoreStop billboard, which depicts a U.S. soldier and a Muslim wife.

"Initially, I thought it was a creative advertising ploy to get attention," said Alia Salem, executive director of the Council on American-Islamic Relations. "Because it's talked about on every major news outlet; blogs and so on and so forth, Facebook, social media."

They won't go up in Dallas until next month, but Salem said if the idea was to get attention, it's working.

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