The Muslim women's organisation Al Nisa (Arabic for "the women") launch their "Really Dutch" campaign on Wednesday.
A spokeswoman says they are using humorous posters to combat prejudices about Muslim women. And at the same time giving the social debate about Islam a face.
One of the four posters shows a Muslim woman in a Delft Blue headscarf about to swallow a herring. "I like them raw" it says. For those of you in any doubt, raw herring - preferably swallowed whole - is a traditional Dutch delic