A campaign to improve the image of Islam has been launched after an opinion poll found that more than half of British people associate the religion with extremism and terrorism.

"Inspired by Muhammad" aims to promote Islam as a faith which contributes positively to British society.

Posters of Muslims with captions like: "I believe in rights for women... so did Muhammad" will feature at bus stops, Tube stations and on London cabs.

It is a reaction to a YouGov poll which found that 58% of the British population surveyed associated Islam with extremism, 50% associate it with terrorism and 68% feel the religion encourages the repression of women.

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