An advertising campaign aimed at combating negative perceptions of Muslims was launched today as a new poll showed a majority of people in the UK associate Islam with terrorism.

The Inspired By Muhammad campaign on the London Underground, bus stops and taxis will feature pictures of Muslim professionals including TV presenter and Islam convert Kristiane Backer.

Organiser the Exploring Islam Foundation said the campaign aims to highlight the Prophet Mohamed's teachings to Muslims on the importance of the environment, gender equality and social justice.

The launch comes as an online survey of 2,152 UK adults carried out last month showed 58% of people associate Islam with extremism and 50% associate the world religion with terrorism.

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