Leading British Muslims including a Government minister and a cricketer are to star in television advert aimed at countering extremism in Pakistan.

The campaign is titled "I Am The West" and is funded by the Foreign Office.

It is intended to show to young Pakistanis susceptible to extremist doctrines that there is no contradiction between being British and Muslim, according to reports.

The pilot advert stars Sadiq Khan, the communities minister, Moeen Ali, the young Worcestershire cricketer, and Chaudry Abdul Rashid, the Lord Mayor of Birmingham.

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