It has all the ingredients of daytime television: problems with relationships, mental health and raising children. But it is slightly different. For one thing, nearly all the women wear headscarves.
This is Islam Channel, the halal version of Good Morning Britain or This Morning. There are no glamorous presenters. But if you are an orthodox Muslim you can watch without the risk of something "haram", or forbidden, popping up on screen. And there is no chance of forgetting that it is time to pray, as the "adhan", or call to prayer, appears on screen five times a day.
The channel has programmes on Islamic doctrine, documentaries and magazine-style shows with panellists who chat about everyday matters, such as relationships and health advice.