A local German brewery announced on Friday it was halting a marketing campaign tied to the World Cup after sparking outrage on social media.
The Eichbaum brewery, located in the southwestern German city of Mannheim, printed the flags of each of the 32 World Cup national teams on its bottle caps to celebrate the upcoming soccer tournament.
The inclusion of Saudi Arabia's flag on the beer bottle caps, however, prompted numerous complaints on Facebook and Twitter.
Many social media users noted that it was inappropriate to print the Islamic statement of faith — which is featured on Saudi Arabia's flag — on an alcoholic beverage.
The consumption of alcohol is banned in Saudi Arabia and many Muslims in other areas around the world also abstain from drinking alcohol.