At 12:42 PM on Tuesday, September 25, the internationally known journalist Mona Eltahawy, a New York City-based Egyptian American who identifies herself as a "proud liberal Muslim," posted the following message on Twitter: "Meetings done; pink spray paint time. #ProudSavage #F–kHate." She then promptly armed herself with a can of pink spray paint and headed to a New York City subway station to deface a poster that she claimed bore a message offensive to Muslims. Produced by Pamela Geller's and Robert Spencer's American Freedom Defense Initiative, that poster read: "In any war between the civilized man and the savage, support the civilized man. Support Israel. Defeat Jihad." While Eltahawy was busy spray painting over those words, freelance journalist and pro-freedom blogger Pamela Hall tried unsuccessfully to stop her. During the confrontation, Eltahawy also spray-painted Ms. Hall and ruined the latter's reading glasses, camera, and clothing. She was arrested at the scene, and Hall pressed charges.
Geller, for her part, made it clear that her ad was directed very specifically at jihadis, not Muslims generally.
"There is no Islam in my ad," she pointed out. "There is no Muslim in my ad. This is a city [New York] that was attacked by jihad on 9/11, not only on 9/11/2001 but [also] '93…. This is not against Muslims. I don't believe that all Muslims sanction jihad…. It's very clear. There's no ambiguity in my ad. It's jihad."