In his book How the West Was Lost, the Russian-born author Alexander Boot suggested that Westerners no longer live in a democracy but in a glossocracy, the government of the word, by the word and for the word.
One could posit that we live in a world dominated at least as much by images, especially moving images in the form of television and movies, as by words, but words clearly matter. In many cases, those who coin new words, or manage to force the public to accept their definition of old words, win the struggle. In practice, this is done by those who control the propaganda flow, in the education system and the mass media.
We now have a term for an imaginary problem: Islamophobia. It has become the subject of international conferences and is treated as a threat to world peace. In contrast, racist violence against people of European origins, a very real problem from South Africa via North America to Western European suburbs, does not exist because we have no special word for it. This is word magic. "Tolerance" and "diversity" mean dispossessing Europeans from the countries their ancestors created, whereas "intolerance," "hate" and "racism" imply any opposition by Europeans to their own dispossession and organized national destruction.