MEF Billboard Campaign in Israel Envisions Victory

Gary Gambill

A billboard depicting Israeli Arab MK Ahmad Tibi and the words “This is what an image of victory looks like” was erected in Jerusalem on September 19, 2022.

PHILADELPHIA – September 19, 2022 – Victory occurs when one’s enemy is forced to concede defeat. In this spirit, the Middle East Forum has placed billboards in Israel featuring Ahmed Tibi and Ayman Odeh – the two most anti-Zionist Arab leaders in Israel – draped in Israeli flags with the caption: “This is what Victory looks like.”

The billboard campaign, beginning in Tel Aviv’s famous Rabin Square and the entrance to Jerusalem, promotes the reality that the Arab-Israeli conflict will end only when the Palestinians are forced to accept that they cannot destroy and replace Israel, and instead recognize it as the Jewish state.

The campaign is an initiative of the Forum’s Israel Victory Project, a non-partisan movement of senior reserve officers, researchers, social organizations, thought leaders, and media figures, urging Israeli society to move from policies of appeasement and “mowing the lawn” to the use of military, economic and political pressure toward total Victory.

Forum president Daniel Pipes formulated the concept of Israel Victory in the late 1990s. Today it is within reach, aided by a more realistic Israeli body politic and Arab states tired of the Palestinian cause and instead joining the Abraham Accords.

“The Palestinian conflict has been seeping into Israeli-Arab society, culminating in the 2020-2021 Arab riots within Israel,” said Forum director Gregg Roman. “The promoters of violent Palestinian struggle are increasingly Arab citizens of Israel. Enough. All Israelis, Jews and Arabs alike, must recognize that the conflict and violence will end only when Palestinians are forced to accept the futility of their cause.”

“Israel must get tough to force this capitulation,” Roman added, “even in the face of international pressure.”


The Middle East Forum promotes American interests in the region and protects Western civilization from Islamism. It does so through a combination of original ideas, focused activism, and the funding of allies.

For immediate release
For more information, contact:
Gregg Roman
roman@meforum.org

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