For the first time, a major U.S. retailer is launching a hijab-friendly collection in collaboration with an Islamic fashion brand.
Macy’s has partnered with Verona Collection, an Islamic boutique, and plans to exclusively carry Verona products for both Muslim and non-Muslim women across the U.S. The modest fashion line, expected to launch on the Macy’s website on Feb. 15, includes a variety of hijabs or headscarves, as well as modest tops, pants, dresses and abayas, a loose garment worn by some Muslim women.
“Verona Collection is more than a clothing brand,” founder Lisa Vogl said Thursday in a press release. “It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”