Protests over new TLC reality show All-American Muslim won't take it off the air — but might help boost its modest ratings.
The Lowe's home improvement chain pulled its advertising from the series last week after a campaign waged by the Florida Family Association, a small conservative group.
Lowe's said the show has become too much of a "lightning rod" and has stuck by its decision. But a backlash has grown among Muslim groups, elected officials and celebrities. One, hip-hop mogul Russell Simmons, offered Tuesday to buy any unsold spots to promote his Visa Rush Card.