When France's new Sexual Equality Minister Marlène Schiappa visited an area of northern Paris notorious for women being harassed on the street, it seemed a good idea.
That was until she publicised her under-cover trip on Twitter with photos designed to show there were no "no-go areas for women" in France.
Critics accused her of staging the visit and playing down the problem.
Her photos were quickly deleted and were blamed on a public relations slip.
However, French media had already captured the pictures, which showed Ms Schiappa walking alone in a dress past a group of men on a central street in the north-eastern area of La Chapelle-Pajol.