The first mainstream television advertisement by a Muslim charity will be aired over the festive period, a development many hope will help to challenge the misconception that Muslims are anti-Christmas.

The 59-second advert for the West Yorkshire charity Penny Appeal highlights the often ignored role of British Muslims in helping vulnerable people across the UK over Christmas.

The commercial, which will debut on Christmas Eve and will feature on ITV and Channel 5 over the festive period, underlines the fact that for many British Muslims the festive season is about helping others.

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