Austria burqa ban: PR agency told man to dress as shark to violate new law A man dressed as a shark has been fined under new anti-burqa laws in Austria. A PR agency has admitted the incident was a stunt designed to make a "socially relevant" point.
Austrian PR agency Warda Network has admitted it told one of its employees to dress as a shark to challenge the country's new anti-burqa laws.
Police had confronted a man on Friday after he was seen promoting a new outlet of the McShark electronics store in Vienna in a costume that covered his face. When he refused to remove his shark head, he was given a fine of €150 ($176).
Warda CEO Eugen Prosquill told Austrian networking website Leadersnet on Tuesday that the incident's coverage on social media and in international news outlets made it a strikingly successful PR stunt.