It's mid-afternoon in the London suburb of Bethnal Green and the local market is in full swing.
Along the Whitechapel Road, hundreds of people, mostly from the Muslim community, are buying wares from stalls lined up along the busy artery into central London.
Snatches of Arabic and Hindi mingle with heavily accented English as shoppers stock up on the array of fresh produce on display. With most of the people here observing Ramadan, many are preparing for the late evening meal that will bring the day of fasting to a close.
With Muslims representing approximately 5 per cent of the British population, campaigners on both sides of the referendum campaign are eyeing the Muslim vote.