New York City kicked off a social media advertising campaign on Monday to combat negative perceptions of Muslims and counteract increasing instances of threats and violence, officials said.
Showing an array of photographs of Muslim men and women, the campaign reads "I am Muslim. I am NYC", according to the New York City Commission on Human Rights.
The campaign is aimed at addressing negative depictions and rhetoric, officials said.
Anti-Muslim sentiment has been playing a major role as the U.S. presidential race has heated up. Republican nominee Donald Trump claimed he saw thousands of people cheering after the Sept. 11, 2001 attacks and has called for shutting down mosques and banning Muslims from certain countries from entering the United States.