A group calling itself America's largest Muslim organization is fighting back against Islamophobia and extremism with a campaign containing 11 principles it says represent "true Islam."

True Islam and the Extremists, a campaign launched by the Ahmadiyya Muslim Community this week, aims to correct some of the most common misconceptions about the religion and educate Muslims, non-Muslims and Americans of other faiths about the correct meaning of Islam.

The campaign has been in development for several months and the group has reached out to more than 2,000 American Muslim leaders. But President Barack Obama's call earlier this month to the Muslim community to "confront, without excuse" the "real problem" of extremist ideology within Islam accelerated the effort, says Qasim Rashid, national spokesperson at the Ahmadiyya Muslim Community USA.

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