Commuters heading toward the George Washington Bridge are being asked to take a closer look at the Islamic faith in a new billboard on I-95.

The billboard, near the Vince Lombardi Service Plaza, bears the message "Muhammad believed in peace, social justice, women's rights" and includes a phone number and website for more information.

It's part of a national campaign by the Islamic Circle of North America, which said Monday that it had added 30 billboards to the 80 it has already posted in cities across the United States. The goal is to raise awareness about the faith and to dispel myths about Muslim Americans, said Naeem Baig, the organization's president.

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