Powerful AFL figure Eddie McGuire referred to the Victorian sports minister John Eren as a "soccer loving Turkish born Mussie" during the code's annual general meeting in March.

McGuire's latest controversial comment occurred in a room at Melbourne's Etihad Stadium packed with the AFL boss Gillon McLachlan, AFL chairman Mike Fitzpatrick, commissioners and club presidents during a 'brainstorming session'.

An observer said AFL Commissioner Sam Mostyn "clearly cringed" when McGuire used the term. Several officials told the Sunday Telegraph they privately took exception to the Collingwood president's reference to Mr Eren.

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