Two survivors of female genital mutilation (FGM) have launched Britain's first billboard campaign to raise awareness and encourage girls at risk to get advice as public pressure mounts to stamp out the practice.

Survivors Aissa Edon and Hoda Ali joined forces with students Mabel Evans and Kain Egan who came up with the idea after realizing that no one in Britain had used billboards to highlight FGM unlike in some African countries.

An estimated 137,000 women and girls in England and Wales have undergone FGM, the partial or total removal of external genitalia which can cause physical and psychological problems, while another 60,000 girls under 15 are believed at risk.

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