An apparent nondescript book called 'The Way of the Muslim', which is on sale in 1,000 stores across France, contains incitement to holy war and encourages killing "heretics" leading to uproar and calls for the text to be pulled.

Among the pulpy best sellers and children's activity books for sale in up to a 1,000 mainstream stores around France is a volume that has ignited a heated discussion online and in public.

It's called 'The Way of the Muslim' (La Voie du Musulman) and as part of a special push by the book's Lebanese publisher the volume has popped up on hundreds of supermarket, department store and bookshop shelves during the Muslim holy month of Ramadan.

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