Tesco and Sainsbury's have boosted their halal offerings with new branded meat fixtures offering fresh halal burgers and sausages.
The fixtures - which carry the Shazans brand - started going into 250 Tesco stores and 130 Sainsbury's stores last week. They carry primary chicken, lamb and beef cuts but also a wide range of added-value meats such as marinated chicken pieces, lamb kebabs and sausages.
Tesco has listed a total of 45 new lines, with Sainsbury's adding 18. The packs are price-marked or carry multibuy stickers to highlight value for money and encourage trial.