Social media users have reacted strongly to a pie maker's decision to make some products Halal certified and there are concerns the outburst could cost export dollars.

The company's Facebook page shows that consumers are more engaged on the issue of introducing Halal products than with complaints regarding product faults, including pies without meat and a sausage roll baked with a piece of string inside.

A biscuit company also recently faced criticism after producing a Halal certified Anzac biscuit.

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