Melanie Elturk launched a modest fashion clothing line a few years ago out of her apartment in Chicago—joining the populous ranks of business entrepreneurs.

What makes El-Turk stand out is that she is in the vanguard of a movement to better reach a growing but not yet widely recognized market niche: consumers who, like Elturk, are American Muslims.

She started Haute Hijab because she did not feel that mainstream fashion catered to the modern young American Muslim.

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