For the anti-Israel interfaith coalition, the Super Bowl wasn't only a time of festivity—it was an opportunity to raise support for a financial war. After learning that a commercial was to be aired by SodaStream, a company based in the Mishor Adumim settlement, an Islamist-allied bloc named the Interfaith Boycott Coalition urged consumers to boycott its product and started a petition asking stores not to carry it.

The Interfaith Boycott Coalition is the "faith-based wing" of the "U.S. Campaign to End the Israeli Occupation." It includes Jewish Voice for Peace, the Presbyterian Church USA's Israel-Palestine Mission Network, the Episcopal Peace Fellowship's Palestine-Israel Network, United Church of Christ Palestine-Israel Network and Response, the United Methodist Kairos Response and other non-Muslim groups and leaders.

Islamist groups with Muslim Brotherhood links are increasingly working through interfaith blocs. American Muslims for Palestine, which has Brotherhood-linked officials that defend Hamas, is a proud partner of the Interfaith Boycott Coalition. It has also been endorsed by the Council of Islamic Organizations of Greater Chicago.

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