Halal meat consumers do not necessarily understand the difference between stunned and non-stunned meat, according to a food purchasing company boss.

Speaking at a recent Halal Forum, hosted by Eblex on 24 October, Pelican managing director Shabaz Mohammed said he had been asking consumers about stunned and non-stunned meat "and most of them have not understood what it means," he told the Forum.

"I asked a lot of Muslims the question and they had not a clue, I don't think they are sure, unless you change their opinion," he said. Following this, Mohammed noted how a recent education roll-out from the Halal Monitoring Committee (HMC) had changed the perceptions of some Muslim consumers.

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