Excerpt:

German manufacturers and supermarkets are still ignoring a huge untapped market for halal goods and typical Turkish ingredients, even after five decades of Turkish immigration to the country.

Halal food is still a rare sight in German supermarkets, despite 2.7 million people of Turkish origin living in the country, whom together experts say spend come €17.6 billion, annually.

And yet Turkish tastes are still not catered for in most German supermarkets. Many people from immigrant backgrounds rely on the country's 10,000 Turkish supermarkets to get their groceries, in which up to 90 percent of all products are imported directly from Turkey.


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