Eblex has dismissed an "inaccurate" attack on its proposed halal assurance scheme.
Newly formed organisation the Islamic Council for Halal Affairs (ICHA) released a statement before a meeting at the weekend (Saturday, 30 November), claiming Eblex had conducted a survey on halal "without consulting Muslim consumers and scholars" and introduced "confusing halal logos to set quality standards for the halal industry".
"While the Muslim community welcomes any attempt to improve the quality standards within the halal industry, the Council is very concerned about the confusing message posed by these logos. Eblex is attempting to classify something that is not halal as halal to serve the commercial purpose of certain meat producers and retailers. This is playing with the faith of the two million Muslims living in the UK and the Council will not let this happen," said the statement.