Cricketing legend Doug Walters said Pakistan-born spin bowler Fawad Ahmed should not be selected to play for Australia if he is opposed to wearing the team uniform.

Sports marketers also warned that Cricket Australia's decision to grant Ahmed's request to not wear the logo of sponsor Victoria Bitter for cultural reasons could make it harder to attract sponsors in the future.

Walters, who famously drank a record 44 cans of beer on a flight to London to commence the 1977 Ashes tour, said Ahmed should realise that major sponsors like Carlton & United - which is paying more than $10 million to support the Test, one-day and Twenty20 Australian teams - enabled players to command handsome pay packets.

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