To date, the New York Times has published at least ten articles (op-eds disguised as news, real op-eds, letters) about the film The Third Jihad, which first appeared in 2009. The NYT-dominated campaign led to coverage in the Washington Post, the Wall Street Journal, Fox News, and other mainstream media venues.
Ordinarily, this would be very good news for the filmmakers. More than three years later and so much publicity — and yet, the price for so many negative film reviews involves being demonized and erroneously portrayed. In the NYT, the backers of the film are referred to as "deep pocketed" pro-Israelis, wealthy and/or religious philanthropists, who "have opposed a full return of the West Bank to Palestinians."
What makes the film newsworthy is that it was recently shown to a small number of NYC police officers who work in counter-terrorism.