Excerpt:

New Zealand businesses risk losing out on a $2.9 trillion halal market that is growing 20 per cent a year.

New Zealand exports halal meat worth $490 million a year to the Middle East, but there is a "juggernaut" in Asian countries with large Muslim populations being overlooked.

"We are gravely concerned that New Zealand businesses are not seeing halal as what it is – a superb opportunity to link into an industry that promises to offer endless benefits to New Zealand businesses," Auckland University Business School dean Professor Greg Whittred says.


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