International British charity Muslim Aid has launched a national Ramadan Charity campaign with the support of Asda superstores across London, Birmingham and Manchester. The campaign will see Muslim Aid volunteers give their time to help customers at Asda stores pack their shopping at till points and in return raise money and awareness to tackle global poverty.
The campaign, launched on July 19 at Asda's Hounslow store in London, will raise funds for projects that aim to provide food security and long-term sustainable solutions to disadvantaged communities across the world.
In 2010, Muslim Aid spent over £470,000 on its 'Feed the Fasting' programme in over 40 countries to support people living in regions hit by extreme poverty. The Charity's ongoing projects to tackle poverty include providing shelter, healthcare, education, child sponsorship, skills training and livelihood support. Muslim Aid also provides a microfinance programme for the very poor and to help sustain and develop small businesses in poverty stricken regions. Donations received at Asda stores will go towards the work carried out by Muslim Aid to make a real difference to people's lives.