The Dutch chain store Hema has admitted that it didn't treat its shop assistant in a fair way. Hema has proposed 20-year-old Joyce to return and to take a new job with Hema, but she refuses as it involves a position where she would no longer have contact with customers.
The Hema store in Genk (Limburg province) decided earlier this week not to extend the temporary contract of a shop assistant because she wears a headscarf. It was reported that she was violating the company's dress code. Hema had made the decision after complaints made by customers. The young woman refused to work without her head scarf and her contract was terminated. The case quickly made the headlines in the Belgian press.