British supermarket giant Tesco has launched a new Halal meat counter at the Hodge Hill branch in Birmingham, the company said in a press release. The move comes in an effort to increase sales of their products to the growing Muslim population in the United Kingdom.
According to reports from England's second largest city, staff and local Muslim leaders turned out to welcome the official launch of the halal counter.
"It is nice to see they are creating a chance for us Muslims to shop at the same places that our fellow British citizens shop," said Mona Neguim, a Tunisian-Egyptian immigrant living in the city. She said it showed that England is "getting with the times and understands the market.