For centuries, the great British loo has been a matter of envy to the rest of the world.
Thanks to the efforts of pioneers like the legendary Thomas Crapper, we have long since led the world in comfort and hygiene.
Now, however, that could be about to change.
For most of us, the squat toilet is nothing more than a staple of horror stories about old-fashioned French service stations or the exploits of adventurous backpackers in far-flung parts of India.
But this basic form of plumbing, also known as a Turkish toilet or Nile pan, could be coming to a shopping centre near you - and all in the name of cultural sensitivity.