"Fatwa on your head?" a new series of provocative ads on New York City buses asks. "Is your community or family threatening you? Leaving Islam?"
The ads, sponsored by an organization called Stop the Islamization of America (SIOA), direct viewers to refugefromislam.com, a website designed "for people who are thinking of leaving Islam or are leaving Islam and need resources" to protect them from harm.
Practicing Muslims who find the ads offensive should "ignore it," SIOA leader Pamela Geller told CNN. "It's not directed to them."