Maajid Nawaz has criticised Marks and Spencer for selling school uniform hijabs for children as young as three.
The LBC presenter labelled the store's decision to sell the headscarf, which is listed in the "essential" school section as "facilitating medievalism".
Maajid sparked a Twitter row by saying: "Marks and Spencer facilitates medievalism by selling children's hijabs in the school-wear category."
Speaking on his LBC show, he continued his criticism of M&S.
"If it's not for you to have a view on the morality of stocking headscarves that are designed to preserve the modesty of fully sexual adult human females, it's not for you to take a view on stocking these for children, why don't you stock Confederate flag t-shirts as well. If there's a demand for it, why not stock it?"